BenQ’s First Affordable True 4K UHD HDR Home Cinema Projector Debuts

COSTA MESA, Calif. — Nov. 15, 2017 — BenQ America Corp., an internationally renowned provider of visual display solutions, today announced the launch of the HT2550 DLP® projector, offering movie aficionados 4K UHD HDR cinematic quality right at home and at an incredible value. The HT2550 comes fully loaded with true 8.3-megapixel UHD 4K resolution, 96% Rec 709CinematicColor™ accuracy and projection-optimized HDR for stunning true-to-life image quality.

“Homeowners today want to replicate the magic of the big-screen 4K digital cinema at home,” said Lars Yoder, President, BenQ America Corp. “The HT2550 makes that possible, delivering striking 4K resolution for spectacular movie nights. Engineered with advanced audio and video enhancements and HDR capabilities, it’s an incredible value for the finest home cinema experience.”

Stunning 4K Comes to Life

Producing 8.3 million distinct pixels for true 4K UHD performance, BenQ’s HT2550 projector uses 0.47” single-DMD-chip DLP technology. This minimizes the projector’s profile for a sleek, compact design that fits modern lifestyles. Its pure, 4K-optimized optical system produces ultimate image precision and color accuracy without artifacts that are known to plague LCD projectors. In addition, it employs exclusive BenQ CinematicColor technology and a RGBRGB color wheel to meet the film industry’s highest standards of color accuracy. With over 96% coverage of Rec. 709 color gamut with precise Delta E<3 performance, it faithfully reproduces exactly what filmmakers intended.

Advanced Technology for Uncompromising Entertainment

The HT2550’s pristine 4K video quality is supercharged by high dynamic range (HDR10) support, offering greater brightness and contrast with auto image optimization to bring out every lifelike detail and breathtaking realism for cinematic enjoyment. Powered by the same durable 2015 Academy Award of Merit Oscar®-winning DLP technology used in 90% of the world’s digital cinemas, HT2550 delivers long-lasting picture quality with precise colors and razor-sharp clarity without maintenance or degradation. Its performance is further enhanced by motion-adaptive edge pixel enhancement, sophisticated color algorithms, accurate flesh tone rendition and proprietary CinemaMaster Video+ and CinemaMaster Audio+ 2 technologies, giving even modest spaces the likeness of world-class cinemas. With full support for the latest HDCP 2.2 copy protection, it allows users to enjoy all the fast-growing choices for 4K content.

Contemporary Design and Easy Setup to Fit Any Space

Blending beautiful aesthetics with flawless function, HT2550’s lightweight design, sleek profile and compact footprint blend perfectly into any décor. It’s designed to set up fast with auto keystone correction and powerful 1.2X big zoom, overcoming any installation hassles with ease. In addition, the HT2550 quickly becomes a smart projector by simply connecting an HDMI dongle, such as Google Chromecast, Roku, or Amazon Fire TV Stick, to instantly stream TV shows, movies, sports, and even video games to the big screen.

The BenQ HT2550 will be available in North America in Jan. 2018 for under $2,000 retail. To find out more, please visit https://www.benq.com/en-us/projector/cinema/ht2550.html.

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About BenQ America Corp.

The BenQ digital lifestyle brand stands for “Bringing Enjoyment and Quality to Life,” fusing lifestyle with technology, ease of use with productivity and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP®technology in The Americas(1). BenQ offers an extensive line of visual display and presentation solutions that incorporate the latest technologies. The company delivers a broad range of CinematicColor™ projectors, ZOWIE eSports gear and monitors, interactive large-format displays, mobile audio products, cloud consumer products and lifestyle lighting for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability and aesthetics. Whether it’s interactive projectors or digital whiteboards for conference rooms or classrooms, high brightness projectors for auditoriums or houses of worship, short-throw projectors for schools, 4K UHD projectors for home cinema, interactive flat panel displays for collaboration or digital signage screens for public spaces, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers and retailers. More information is available at www.BenQ.us.

(1) Based upon CY2016 data from the Quarterly Projector Shipment and Forecast Report from PMA Research

About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment and Quality to Life,” BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful, broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.

About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp.

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